The Ratings Are In For The People’s Choice Country Awards…

People's Choice Awards / Facebook

The First People’s Choice Country Awards Took Place On September 28 – What Were The Ratings?

The inaugural People’s Choice Country Awards aired on Thursday (September 28) on NBC and Peacock. Little Big Town hosted the ceremony, which was held at the Grand Ole Opry House in Nashville, Tennessee.

People's Choice Country Awards
People’s Choice Awards / Facebook

Performers included Carly Pearce, Wynonna, Blake Shelton, Toby Keith, and more. Wynonna and Toby Keith were honored with the special Country Champion and Country Icon Awards.


As the name suggests, all awards were voted on by fans. Some of the night’s biggest winners were Jelly Roll (with four wins), Lainey Wilson (with three wins), and Morgan Wallen (with three wins).

Not all of the winners were announced during the ceremony, so check here for a complete list of winners.

How Did The Peoples Choice Country Awards Perform In Terms Of Ratings?

With this being the first-ever People’s Choice Country Awards, people were curious to see how it would perform in terms of ratings. Those numbers are in, and we have them here to share with y’all.

According to The Wrap, the People’s Choice Country Awards drew in 3.90 million views with its inaugural broadcast. Only one program outperformed the Awards that night…the premiere of The Golden Bachelor on ABC, which generated 4.36 million viewers.

The People’s Choice Country Awards scored a 0.31 rating in the key broadcast demographic among adults 18-49. In comparsion, Golden Bachelor‘s rating was 0.62.

How Do These Ratings Compare To Other Country Awards Shows?

So how did the People’s Choice Country Awards stack up in comparison to other country music awards shows? Here are the numbers for reference:

2022 CMA Awards – 9.7 million viewers (According to Deadline)

2023 CMT Music Awards – 5.43 million viewers (According to Deadline)

(There are not exact viewership numbers in the same sense for the 2023 ACM Awards, which are exclusive to Amazon Prime Video)

Without question, the most-viewed performance from the People’s Choice Country Awards is Toby Keith’s performance of “Don’t Let the Old Man In.” At the time of this writing, the official video has over 859,000 views on YouTube alone. Watch it below.

Did you tune in to the People’s Choice Country Awards last week?