Scotty McCreery takes home the CMT Digital-First Performance of the Year award at the 2024 CMT Music Awards.
Scotty McCreery secured his CMT Music Awards trophy for Digital-First Performance at the yearly awards ceremony on Sunday, April 7. The award was given to Scotty for his track “It Matters To Her.”
Congratulations @ScottyMcCreery for winning CMT Digital-First Performance of the Year for “It Matters To Her” at the #CMTAwards 👏
— CMT (@CMT) April 7, 2024
Scotty McCreery’s popular tune “It Matters To Her” has soared up the charts, landing solidly at No. 3 on the Billboard Country Airplay list. The song, inspired by McCreery’s wife, strikes a chord with listeners as a touching love song. Though McCreery couldn’t attend the awards ceremony in person, he graciously accepted his win through a virtual call during the red carpet before the event. Opting to celebrate his wife’s birthday in Raleigh instead, McCreery’s choice speaks volumes about their bond.
The category is a relatively recent addition to the awards show, having been introduced in 2022.
It aims to recognize outstanding performances on CMT’s digital content platforms, highlighting the best performances featured on CMT throughout the year.
The lineup for the award showcased a fierce competition, featuring country music heavy hitters such as Chase Rice with “Goodnight Nancy,” Dylan Scott with “Don’t Close Your Eyes,” Megan Moroney with “I’m Not Pretty,” Nate Smith with “Whiskey On You,” Stephen Wilson Jr. with “Year to Be Young 1994,” and The Castellows with “I Know It Will Never End.”