Jelly Roll Raises Nearly $600K For At-Risk Youth

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The Backroads Baptism Tour Made An Impact On More Than Just Those Who Attended The Shows 

Jelly Roll has a heart of gold and his latest philanthropic endeavor is evidence of that. The rapper-turned-country singer just concluded his first headlining amphitheater and arena tour – the Backroads Baptism Tour. In an Instagram post, Jelly described that the experience entailed: 

80 days averaging 5 shows a week. 3 national TV appearances in the middle of it. We also visited over 10 jails or Juveniles and over 4 rehabs and a few homeless shelters spreading the love…” 

For the tour, Jelly Roll partnered with Live Nation to donate one dollar from every ticket sold to local at-risk youth. In the end, a total of $590,000 was raised. Jelly reflects: 

I never even dreamed this would be possible. My gratitude is at all time high. I got emotional every night on stage — seeing the impact of these songs. Seeing people laughing, dancing, crying together was something I’ll never forget.” 


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Jelly Roll Started Writing Songs As A Form Of Therapy 

Jelly Roll shares that he began writing songs as a form of therapy and a way to find connection, adding: 

I never in my wildest imagination would’ve thought that it could’ve ended up in Arenas. I’m learning to be fearless and dream bigger because my plans were small compared to the plans God had for me.” 

As A Former Incarcerated Youth, Jelly Roll Aims To Help Those In His Position 

Helping youth in need is a cause that is near and dear to Jelly Roll’s heart and he has made significant efforts to show his support in the past. In 2022, he used his sold-out show at Nashville’s Bridgestone Arena to raise $250,000 to care for incarcerated youth at Nashville’s Davidson County Detention Center – the very same facility where Jelly spent some time as a teen.

That money was used to build a recording studio at the detention center in hopes that the incarcerated youth would find a healthy outlet like Jelly was able to in his early years. He told the New York Times

That’s not even scratching the surface of my plan. I’m going to build halfway houses and transitional centers — that’s my real heart.” 

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Jelly Roll Teases Nashville Holiday Toy Drive 

At the end of the Instagram post, Jelly adds: 

Now let’s focus on creating the biggest toy drive in Nashville history. Stay tuned for details coming soon…” 

See Jelly Roll sing his emotional song “Save Me” below.