NASCAR Will Attempt To Set The Guinness World Record For Loudest Billboard
“You like quiet? Go watch ballet!”
If you watched the Super Bowl on Sunday, Feb. 8, then you likely saw NASCAR’s commercial starring Scott Eastwood, the son of the iconic 95-year-old Hollywood actor Clint Eastwood.
In the commercial, NASCAR’s “Hell Yeah” campaign was unveiled, with Scott saying, “America’s forefathers didn’t throw tea into the harbor so we could sit quietly on rooftops and drink champagne. They did it so we could be loud, so we could be free.”
Throughout the commercial, there’s an emphasis on volume, with the roar of car engines being romanticized.
“This Sunday, full throttle,” said Eastwood in the commercial. “It’s loud, it’s raw, and it’s a damn good time.”
For NASCAR fans in New York City, they’ll get to experience how loud racing can be as the racing company aims to set a unique world record: loudest billboard.
About The Record-Breaking Billboard
On Tuesday, Feb. 10, NASCAR will attempt to set a new Guinness World Record… the record for loudest billboard.
Equipped with a replica Next Gen engine, this engine is affixed to the center of the billboard and is reportedly operational.
It’s not clear what time NASCAR will fire up this engine on Tuesday, but they intend for it to be loud.
Presently, there is no record holder listed with the Guinness World Records for loudest billboard, so this could establish a new competitive trend.
With no record holder, it remains to be seen how loud NASCAR will go. At a NASCAR race, the combined sound of all the racing cars can reach 120‑140 decibels, according to NASCAR partner Freeway Insurance.
See the billboard setup in Times Square, here:
We're about to turn up the volume in Times Square. 😤 pic.twitter.com/KNPpUPT2tK
— NASCAR (@NASCAR) February 10, 2026
This billboard, as well as the “Hell Yeah” Super Bowl commercial, precedes the Daytona 500, which will begin at 2:30 p.m. EST on Feb. 15, and broadcast on FOX.
Revisit NASCAR’s Super Bowl commercial, here:
And here’s a flashback from the California Speedway in 2017 as Scott Eastwood opened the race with a call for drivers to start their engines:
He knows wheel. @ScottEastwood's command to fire engines at California Speedway in 2017 was one to remember. 👏 pic.twitter.com/5dNBpujabR
— NASCAR (@NASCAR) February 9, 2026
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