Lainey Wilson Is Blazing Trails In New Wrangler Collaboration

Lainey Wilson x Wrangler

Newly crowned CMA Entertainer of the Year, Lainey Wilson, has partnered with Wrangler to celebrate cowgirls. 

Lainey Wilson is on fire – and we aren’t just talking about her fiery performance at the CMA Awards last week. The country bombshell seems to be dominating in all aspects of the business from awards, to Billboard charts, to on-screen appearances. 

In her latest collaboration, Lainey has partnered with the clothing brand Wrangler as the face of their fall collection. In August, she dropped a compelling video kicking off the partnership. “Dear wild horses,” she begins. 

I see the fire in your eyes, I see how bad you want it. You know how hard it is for us. It’s hard to make them listen, hard to get where you wanna go. But you have my word. I’m gonna stick with you, and pull you, all night if I have to…” 

“Wildflowers and Wild Horses” is featured in the latest Wrangler commercial.  

The next creation to come out of the Lainey Wilson and Wrangler collaboration is a two and a half minute commercial featuring Lainey’s latest song, “Wildflowers and Wild Horses.” The video reads more like a dramatic movie trailer and less like a commercial, with beautiful scenery and moody tones highlighting the rugged lifestyle of ranchers and cowgirls. 

Lainey herself also appears in the video, decked out in head-to-toe Wrangler. Her style, coupled with the poignant lyrics of the song and the austere setting of the video, paints the perfect picture of the westernwear brand. 

Lainey Wilson has also partnered with Stanley Brand.

There is no shortage of brands who want to partner with Lainey, and understandably so, as she is currently one of the hottest things in country music. In addition to her work with Wrangler, Lainey has collaborated with the popular drinkware brand, Stanley, to create a special edition “country gold” tumbler. 

This release comes after their first joint venture, the wildly successful “watermelon moonshine” tumbler, which sold out in an astonishing 11 minutes. 


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Who will be the lucky brand to partner with Lainey Wilson next?