Cracker Barrel, like many other dine-in only restaurant businesses, were hit hard financially during the coronavirus pandemic and has decided to start selling beer and wine, along with other new menu items to combat the upcoming unpredictable sales.
Cracker Barrel’s post-pandemic strategy: testing beer and wine program, rolling out new menu http://ow.ly/ZJMR102gb0c
Already 505 out of the 664 restaurants have reopened for limited dine-in service, however, CEO Sandra B. Cochran said that they are having trouble predicting what’s going to happen. Many people are still choosing to self-isolate and the company doesn’t know if they will get as much business as they normally do or not.
Offering beer and wine and other new items, they are hoping people will be enticed to eat at their restaurant. Right now only 20 restaurants are currently offering the beer and wine, however, as more locations begin to fully open up they expect more Cracker Barrels to migrate to the new menu.
Even as they do begin to reopen, many of the restaurants will continue to do delivery and curbside pickup. The company is also planning to set up a digital business model to generate more online sales for the company.
Delish reported CEO Sandra saying: “I believe our strategic priorities, such as accelerating our off-premise business, combined with the rapid actions we took to bolster liquidity, strengthen our business model and adapt our operations to the circumstances have positioned us well for the recovery period to come.”